Cristiano Ronaldo Real Madrid star uses colours for his underwear campaigns

In the dramatic photographs, Ronaldo has his eyes closed while coloured pigment erupts in plumes around his body



 

He has had one of the most colourful careers in football history, it is no wonder Cristiano Ronaldo is using colours in his campaign for his own range of underwear.

The 31-year-old in a campaign called Colour Splash, is seen covered with several colours as he posed for photos in the series of his new underwear.

Ronaldo is covered with colours for his underwear campaign (Richard Ramos)

The Colour Splash campaign is for Ronaldo’s fifth CR7 Underwear Collection.

In the dramatic photographs, Ronaldo has his eyes closed while coloured pigment erupts in plumes around his body.

The Colour Splash campaign is for Ronaldo’s fifth CR7 Underwear Collection. (Richard Ramos)

“The campaign was inspired by the way we design the collection,” The Real Madrid star said.

“The trunk is my favourite style. Each season we start with a plain white trunk as a blank canvas and then add the colour and design elements from there, as I feel like a splash of colour is really important to create a bold and stylish look.

Ronaldo says the campaign was inspired by the way the collection was designed (Richard Ramos)

“I wanted to bring this process to life with the campaign, so we used my body as the blank canvas! It was a lot of fun and a totally new experience for me.”

The Portugal international says he wears his underwear on a daily basis. (Richard Ramos)

The Portugal international says he wears his underwear on a daily basis.

“I wear them every day- even under my swimwear on holiday!” Ronaldo said.